How to be more like Satan

By Mark Morford, SF Gate Columnist
Wednesday, February 22, 2012
Often in the midst of my second glass of whisky do I ponder how it can be that seemingly savvy and knowledgeable people, people who clearly know better, people who you sense have a modicum of wisdom and perspective despite steaming piles of evidence to the contrary, how can such humans so brutally decide against their own better judgment, against their own inner voice, against what they must know, way down deep, to be honest and true?

More broadly: How can it be that we as individuals, as a species so often override our most innate, potent knowing simply because it is the popular choice, or the thing that will gain us more votes, or Likes, or money or candy or sex or time or power or support or accolades or cocktails or bonus points or awards? Particularly when we understand that such a choice will put us squarely on a collision course with illness, pain and prescription meds by the fistful?

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